Running More Than One Business's Social Accounts? Here's What That Usually Costs You.

Managing social accounts for more than one business or brand often means paying per brand or per workspace. Here's how that pricing model works, and what a flat-rate alternative looks like.

The tax on running more than one thing

If you run more than one small business, or manage social accounts for a handful of clients, the accounts themselves aren't the hard part. Most schedulers handle a growing list of connected accounts just fine. What gets expensive is when the tool treats each business as its own paying customer, charging per brand or per workspace on top of your regular plan, even though you're one person doing the same job across all of them.

Why tools price it this way

From a scheduler's perspective, multi-brand support looks like a premium feature: more organizations to manage inside one login, more filtering, more structure. Pricing it separately, per brand or per workspace, is a reasonable way to capture that value if your customer is an agency with a dedicated team and a client budget behind each brand.

It's a much worse deal if you're one person running two or three of your own businesses. You're not asking for a bigger team plan. You're asking to keep your own things organized without paying multiple subscriptions for the privilege.

What LazyRelay does instead

Every connected account can get a brand label, and every relevant view, Overview, Posts, Calendar, Analytics, Mentions, and DMs, can filter down to just that brand. It's not a separate workspace, a separate login, or a separate subscription per brand. It's the same account, the same plan, with a filter that lets you see one business at a time instead of everything mixed together.

Each plan includes a set number of brands at no extra cost: 1 on Free, 2 on Starter, 4 on Pro, 7 on Business. Running more than your plan includes doesn't mean upgrading your whole subscription or buying a separate workspace tier — it's a flat $10/month per extra brand.

Frequently asked questions