LazyRelay vs Metricool
Metricool pairs scheduling with real analytics and a genuine free plan. Here's an honest look at where it and LazyRelay actually differ.
Where Metricool is genuinely ahead
Metricool's free plan includes competitor tracking (5 profiles) and 30 days of analytics history — real, useful features LazyRelay's Free plan doesn't have. Metricool is also built analytics-first, with deeper reporting (PDF/PPT exports, Looker Studio connector) than LazyRelay currently offers.
| LazyRelay | Metricool | |
|---|---|---|
| Free plan | $0, 30 credits once, 3 accounts, 10 queued posts | $0, 1 brand, 20 posts/month total, excludes LinkedIn and X entirely |
| Platforms on free plan | Facebook, Instagram, TikTok, Pinterest, YouTube, Mastodon, Bluesky, Telegram, Discord, Tumblr | Most networks except LinkedIn and X/Twitter |
| Telegram, Discord, Tumblr | Supported | Not supported |
| Entry paid price | Pay-as-you-go: $15 one time, 300 credits. Growth: $29 a month, 1,000 credits | From $20/mo (Starter, 5 brands) |
| Pricing shape | Credits: 1 credit per channel destination | By brand count, with per-feature add-ons (X, Advanced Analytics) |
| Post verification | Proof-of-Publish: independently confirms a post is actually live | Not found — "sent" is the end state |
| AI-agent (MCP) access | 27 tools, included on every plan including Free | Included on every plan including Free (same) |
| Competitor tracking | Not offered | 5 competitors on Free, up to 100 on paid plans |
| Multi-brand / workspace management | A set number of brands per plan | Up to 50 brands on Advanced, team/client/role management |
Metricool's prices and features checked directly on metricool.com. Rows can go stale as either product changes — if you spot one that's out of date, that's worth telling us.
The gap that actually matters: "sent" isn't "published"
Metricool is built around scheduling and analytics, not independently confirming a post is actually visible after it publishes. LazyRelay separately re-checks the platform after every post to confirm it's genuinely live — that's Proof-of-Publish, included on every LazyRelay plan including Free. We didn't find an equivalent check anywhere in Metricool's own documentation.
The other real difference: what the free plan actually lets you do
Metricool's free plan caps you at 20 posts a month total across every connected network, and cuts off LinkedIn and X entirely regardless of plan tier — you have to upgrade just to connect those platforms at all. LazyRelay's Free plan doesn't gate most platforms behind a paywall (LazyRelay supports 18 distribution platforms plus WhatsApp, and every plan, including Free, connects the same ones, except X, which needs a paid plan because you connect it with your own X developer keys); the limits are 30 credits once at registration (1 credit per channel destination), 3 connected accounts and 10 queued posts.
Pick Metricool if
- Competitor tracking and deep analytics reporting matter more to you than scheduling volume.
- You don't need LinkedIn or X, or you're fine paying extra for them.
- You're running many brands and want per-feature add-ons.
Pick LazyRelay if
- You want every supported platform available on the free plan, not gated behind an upgrade.
- You post to Telegram, Discord, or Tumblr.
- You want independent proof a post actually went live, not just "accepted."
- You'd rather pay in credits for what you publish than have per-feature add-ons stacking up.
Try Proof-of-Publish for free. LazyRelay's free tier includes 30 credits once at registration.
See plans and get started freeFrequently asked questions
Does Metricool's free plan include LinkedIn and X?
No. Metricool's free plan explicitly excludes LinkedIn and X (Twitter) entirely — both require a paid plan. LazyRelay's Free plan doesn't include LinkedIn or X either, but covers Facebook, Instagram, TikTok, Pinterest, YouTube, Mastodon, Bluesky, Telegram, Discord, and Tumblr on every plan including Free.
Does Metricool have AI-agent (MCP) access on its free plan?
Yes, and so does LazyRelay. Both companies include MCP access on their free plans.
Does Metricool verify that a post actually went live, like LazyRelay's Proof-of-Publish?
Not that we found documented on metricool.com. LazyRelay's Proof-of-Publish independently re-checks each platform after publishing to confirm the post is genuinely live.